comscore How technology is reshaping how Americans dine
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How technology is reshaping how Americans dine

It’s official. More and more US diners are become unabashed food pornographers. According to market research firm Mintel, 13 percent of Americans who dined out in the past month and who use social

  • Published: June 6, 2014 6:38 PM IST
Mobile obbsession

Mobile obbsessionIt’s official. More and more US diners are become unabashed food pornographers. According to market research firm Mintel, 13 percent of Americans who dined out in the past month and who use social media reported posting a food or drink photo on sites like Facebook, Twitter or Instagram. Also Read - You can shake your phone in 'Rage' to let Instagram know something is wrong

In hard numbers, that translates to an impressive 29.2 million Americans. Before pulling out the smartphone, however, make sure to comply with restaurant policies, as more and more fine dining establishments are implementing no-photo rules, citing fears of culinary plagiarism or disruptions to fellow diners, or simply to quash the intent of braggarts who are more interested in boasting about their meal online than eating it. Also Read - Top 5 WhatsApp features expected to roll out soon

If they’re not snap-happy, meanwhile, 14 percent of diners are also engaging with restaurants via their social media page, posting positive comments on Facebook or Twitter. Meanwhile, the Mintel report also revealed consumer preferences for perks and services, with the buy-one-get-one-free deal the most popular type of incentive (46 percent), followed by value and dollar menu options (33 percent). Men are also more likely to choose a restaurant if it has free Wifi connectivity and a big screen compared to women, who are more likely to choose a restaurant to fill up their loyalty cards or if it features digital tablet menus. Also Read - How to schedule live video on Instagram

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  • Published Date: June 6, 2014 6:38 PM IST



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