comscore HP Lubricants, Leo Burnett India develop 'roads that honk'

HP Lubricants, Leo Burnett India develop 'roads that honk'

SmartLife poles developed by HP Lubricant and Leo Burnett India will blow horn to notify vehicles on either side of sharp turns.


India, unfortunately, ranks high in the list of countries with the largest number of road accidents. Most of these accidents are reported at mountain roads and highways. In a bid to minimize fatal accidents on these relatively difficult terrains, HP Lubricants and Leo Burnett India have partnered to develop a system of roads that would honk, when it is needed the most. The companies have developed the world s first anti-collision vehicle management system to help the case. Also Read - Cryptocurrency regulation bill: How worried are Indian investors?

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The system involves radar technology-driven poles called SmartLife, installed just before sharp turns and hairpin bends. These poles, placed on either side of the turns can read vehicle’s speed and wirelessly communicate with each other to prevent accidents. The SmartLife poles exchange data and alert the driver of incoming vehicles from the other side of the turn, by sounding like a horn. Also Read - India's first virtual science lab launched for students: Here's what the govt wants to acheive with it

Based on the concept of Doppler Effect, these poles transmit and measure electromagnetic waves reflected from vehicles, which causes the pole to ring an alarm. As the distance between the pole and the vehicle reduces, the frequency shift also increases and this helps to calculate the speed of the vehicle, FE reports. This causes the sudden change in pitch, sufficiently noticeable for vehicles to slow down at turns avoiding collisions.

SmartLife poles are already being tested in India and the first prototype is currently being tested on NH1, the Jammu-Srinagar highway, known for being one of the most dangerous roads in the world accounting to over 80 percent of accidents. ALSO READ: Uber makes it easier to check your ratings; here s how it works

According to the local police operating on the Jammu-Srinagar highway, the number of accidents has significantly reduced with the installation of the SmartLife poles. The HP Lubricants-Leo Burnett India duo now aim to go wide scale with their intelligent road system and install it at other locations across the country.

As per official reports, more than 140,000 people were killed in road accidents in 2015. SmartLife poles could potentially write a better future for safer roads in India.

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  • Published Date: April 27, 2017 1:39 PM IST

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