HTC is aiming at getting hold of 15 percent of smartphone market share in India by the end of this year. According to a PTI report, HTC’s country head Faisal Siddiqui has revealed their plans of expansion in the Indian market and said that they aim at achieving more than double their current share in the Indian smartphone market. Also Read - HTC U12 Life to launch on August 30, official teaser by HTC hints
The report has quoted Siddiqui saying that they aim at taking their domestic smartphone market shares to 15 percent from the current 6 percent, according to research agency GfK. For this, HTC India has expanded their distributional channel by adding two more national distributors to sell their products to over 100 dealers and 3,500 outlets across the country. In fact, the company is also planning to introduce an EMI scheme on its flagship recently launched in India for Rs 42,900, Siddiqui revealed.
Samsung holds almost half of the smartphone market in India with a 47.4 percent share. HTC, on the other hand, has 6 percent share contributed mostly by its Android smartphones. To grow its market share by more than double, HTC might also be forced to slash prices of its product in coming months.
HTC recently launched the HTC One smartphone in India for Rs 42,900, with data offers by Reliance Communications, which will give users 1GB of 3G data free for the first three months. It has also claimed to have sold close to 5 million units since its global launch in April. It is also rumored to cash on the popularity of the One by introducing a larger variant of the device codenamed as T6.