A recent topic of discussion on the Internet has been the reason behind the delay in the availability of the HTC One. While people have been wildly guessing as to what might be the particular reason, in an interview with WSJ, the Taiwanese company’s new chief marketing officer, Benjamin Ho has revealed the real reason behind this delay is its unique 4-megapixel UltraPixel camera.
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“Our friends in the media have been asking why there has been a delay in shipments for the new HTC One, whether there is a component shortage. There is some shortage, because the phone’s camera was designed specifically for us, and production cannot be ramped up so quickly,” said Mr Ho while answering questions regarding the delay in the HTC One’s launch. Also Read - HTC Wildfire E Lite smartphone design leaks online
Benjamin Ho also went on to reveal some of HTC’s new marketing plans, which according to him is more aggressive than before starting with removing the tagline ‘Quietly Brilliant’ from its product advertisements. This aggressive marketing strategy was evident during the Samsung Galaxy S 4 launch, when it allowed people to see a demo of the HTC One outside the launch venue and also launched a Twitter campaign that mocked the S 4 as ‘#theNextBigFlop’. Also Read - Vivo announces a new RGBW camera sensor for smartphones; everything we know
Just to remind you then, the One is HTC’s flagship phone, which was launched last month. It sports a 4.7-inch full HD 1080p display with a pixel density of 468PPI in a unibody machine chiseled chassis and is powered by a 1.7GHz quad-core Snapdragon 600 chipset and 2GB of RAM. The phone includes features like a 4-megapixel camera with BSI sensor and f/2.0 lens, 2.1-megapixel front camera, 2,300-mAh battery. On the software side of things, the HTC One runs on Android 4.2 wrapped in a new Sense UI and also includes software like BlinkFeed.