After the Desire 816, HTC today announced the Desire 616 in Singapore. The HTC Desire 616 is a $240 (approximately Rs 15,000) smartphone with a 720p 5-inch display, dual-SIM card slots and an octa-core processor from Mediatek. It also features an 8-megapixel rear and 2-megapixel front facing cameras. The Desire 616 is likely to be announced in India later this week. Also Read - HTC Desire 20+ launched with 48-megapixel quad rear camera setupAlso Read - HTC Wildfire E Lite smartphone design leaks online
The Desire 616 marks HTC’s ongoing efforts to come out with smartphones across multiple price points catering to market needs. This is a marked departure from HTC’s playbook till last year where it focused on high-end smartphones and sought a significant price premium over other brands in the mid-end segment. Also Read - HTC Wildfire E Lite listed on Google Play Console
HTC has been able to achieve this not just by having products with features consumers actively seek but also by shifting to lower priced components like chipsets and the use of plastic. It has also cut down on its own manufacturing and is outsourcing the manufacturing of some of its mid-range Desire smartphones.
HTC is also expected to launch the One (E8) in India soon, which is the affordable version of its flagship One (M8), which features a polycarbonate body and a 13-megapixel rear camera. If priced right, it would give immense competition to Samsung’s Galaxy S5, which is already facing significant price fall.