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HTC drops smartwatch plans due to lack of 'wow factor': Report

Earlier this year, HTC President Chialin Chang had confirmed to us in an interview that they would launch a smartwatch this year. The smartwatch was also rumored to be called 'One Wear' and was sa

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Earlier this year, HTC President Chialin Chang had confirmed to us in an interview that they would launch a smartwatch this year. The smartwatch was also rumored to be called ‘One Wear’ and was said to be powered by Google’s Android Wear. However, new developments suggest that these plans have been shelved by the company.

Citing anonymous sources, Pocket-lint reports that the company had plans to launch the smartwatch this year, but decided not to pursue it for the time being. The source has no official confirmation as to why the project has been ditched, but believes rising costs and a lack of “wow factor” have played a huge part in the decision.

Companies like Sony, Samsung, LG, Motorola and Asus have announced their next-gen smartwatches with a slew of competitive features. Even Apple is all set to unveil the iWatch on Tuesday leaving HTC to fit into big shoes with its flagship smartwatch.

HTC’s smartwatch was also touted to be a rework of Qualcomm Toq that was unveiled last year. After seeing the competition, if HTC feels that the zeal of its smartwatch is lost, their decision to abandon the launch might not be a bad idea after all.

  • Published Date: September 8, 2014 3:05 PM IST