HTC is reportedly looking for potential buyers to sell its business. The Taiwanese tech company is not going through one of its best financial times and is planning a sellout. Known for its smartphones and Vive VR products, to keep up with the supposed economic situation the company is considering strategic options, Bloomberg reports. Also Read - Google and Facebook will now have to pay news publications for content as per new Australian News Media lawAlso Read - Samsung Galaxy phones to now let you slow or boost the CPU performance
HTC has been facing losses since the last couple of financial years. Despite being one of the early adopters of Android OS, HTC faced tough competition with the emergence of Apple, Google, and Samsung as market leaders. In past, the company cut off its budget segment smartphones facing the heat of rapidly increasing market share of firms like Xiaomi, Huawei and OnePlus. Also Read - Samsung Galaxy M62 launched: It's a rebranded version of the new Galaxy F62
The company took its chances extending its product portfolio in emerging VR market under the brand Vive. HTC Vive VR headset offers high-end virtual reality experience but it has been often criticized for the price point. However, considering competition from rival Facebook-owned Oculus, the company this week announced a $200 price drop in the US and same as Rs 16,000 in India. But seems like the damage is beyond control as Samsung and Sony took the first and second rank during the first quarter this year. HTC slipped to the third spot in the entire VR category in Q1, 2017. ALSO READ: HTC 10, U11, U Ultra confirmed to receive Android 8.0 Oreo update
According to CNET, Google comes across as a potential “suitor.” This seems likely as the search giant is proactively pushing its Pixel smartphones and Daydream VR platform. Reports suggest that Google could buy the company for its VR technology. While Samsung might just be an interested party as well to get its own VR line-up. Samsung currently associates itself with Oculus for its VR future and getting a VR platform of its own will not only make the company independent but it could compete to get a hold of VR market against Facebook, Apple, Microsoft and Google.