comscore HTC launches Desire 728G Dual SIM for Rs 17,990, but forgets to add 4G support: Specifications and features
News

HTC launches Desire 728G Dual SIM for Rs 17,990, but forgets to add 4G support: Specifications and features

Features

htc-desire-728g-dual-sim-launched

HTC has added a new smartphone to its mid-range Desire series, called the Desire 728G Dual SIM. It is priced at Rs 17,990 and will go on sale in two variants – Purple Myst and White Luxury – from today onwards. Also Read - HTC Desire 20+ launched with 48-megapixel quad rear camera setup

HTC Desire 728G specifications and features: The smartphone flaunts a 5.5-inch HD (1280×720 pixels) display and is powered by a 1.3GHz MediaTek MT6753 64-bit octa-core processor paired with 1.5GB of RAM. Also on offer is 16GB internal storage, which can be further expanded up to 2TB using a microSD card. Also Read - HTC Wildfire E Lite smartphone design leaks online

In the photography department, the Desire 728G comes with a 13-megapixel f/2.2 autofocus rear camera with BSI sensor and LED flash. Up front, there is a 5-megapixel fixed focus selfie camera. It also features HTC BoomSound speakers with Dolby Audio, and a 2,800mAh battery that the company claims is good enough for up to 21 hours of talktime and up to 485 hours on standby mode. Also Read - HTC Wildfire E Lite listed on Google Play Console

We now come to the disappointing aspect about the smartphone – connectivity. With network operators pushing out 4G services, companies are outing 4G-enabled smartphones across all price segments. In fact, a recent Counterpoint research report claimed that one in three smartphones shipped in India in the previous quarter was a LTE-enabled smartphone. In this scenario, it is baffling to see HTC launch a smartphone that only supports 3G.

Another aspect that is equally baffling is the price tag. At Rs 17,990, HTC’s new smartphone is pitted in a segment where the likes of the OnePlus One, Motorola Moto X Play, and the Lenovo Vibe P1 offer much better set of specifications and features.

HTC’s new launch is a reflection on how the company has been doing recently. Following a few slightly profitable quarters, HTC dropped into the red zone in Q2 this year. It also recorded an equally bad Q3 with a net loss of $139 million on revenue of $660 million. Such is the scenario that HTC has said that it will no longer provide financial guidance, in order to avoid what it characterizes as “side effects.”

Features

HTC Desire 728G

Dimensions

157.9×77.8×7.87mm

Weight

153 grams

Display

5.5-inch HD (1280×720 pixels)

Processor

1.3GHz MediaTek MT6753 64-bit octa-core

RAM

1.5GB

Storage

16GB (expandable up to 2TB)

Rear Camera

13-megapixel f/2.2, autofocus, BSI sensor, LED flash

Front Camera

5-megapixel fixed focus

Battery

2,800mAh

Connectivity

Dual-SIM, 3G support, Wi-Fi 802.11 b/g/n, Bluetooth 4.1.

Android OS

HTC Sense

Price

Rs 17,990
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  • Published Date: November 9, 2015 3:19 PM IST



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