HTC is ditching Qualcomm for its upcoming mid-range smartphones and instead is partnering with other chipset manufacturers with rather affordable substitutions, Focus Taiwan reports. Jack Tong, HTC’s head of China and North Asia, has confirmed it to the publication that the Taiwanese handset maker is planning to price its future smartphones at an affordable level to handle the growing competition from the other vendors. Also Read - 7000mAh battery phone Tecno Pova 2 teased, India launch soon: Check full details
“HTC will evaluate the situation. If most players in the industry are seeking high performance to cost, then we would not be able to ignore such a trend despite good design and applications,” Tong said to the publication. For this, the company will cut down the cost on chipsets by opting for comparatively cheaper offerings from other chipset vendors.
Just a day back, HTC launched its three new, mid-range Desire series smartphones running on the ST-Ericsson, Spreadtrum and Broadcom chipsets, instead of the Qualcomm. The HTC Desire 501 has ST-Ericsson’s U8520 dual-core processor, while the the Desire 601 dual-SIM is powered by Broadcom’s Java quad-core processor. The Desire 700 dual-SIM packs in a Spreadtrum’s Shark quad-core processor.
Recent reports have also suggested that the affordable smartphone market is growing at a fast pace. considering which HTC’s move to slash its product prices might just help the struggling smartphone player in enticing customers and save it from drowning.