HTC today unveiled three smartphones, including the One M9+, priced at Rs 52,500, which will be available from May. Furthermore, the company will also be expanding its 4G handset portfolio with models likely to be priced below Rs 20,000 this year. Also Read - HTC Desire 20+ launched with 48-megapixel quad rear camera setup
“We are close to our target of seven percent sales volumes in India and expect to reach 10 percent by end of this year,” HTC President of Global Sales and Chief Financial Officer Chia-Lin Chang said. Also Read - HTC Wildfire E Lite smartphone design leaks online
He said that company will expand product portfolio to comfortably achieve the 10 percent market share. “We are planning to come up with more 4G smartphones which are likely to be priced below Rs 20,000. In addition, we hope to bring our wearable devices in India,” Chang said. Also Read - HTC Wildfire E Lite listed on Google Play Console
When asked about HTC’s strategy to raise sales in India where low-cost sets are running out of stock in few minutes, Chang said, “We don’t do opportunistic sales tactics. We want to be looked as stable brand. If we create demand we should be able to meet the demand and ensure good after sales service.”
The company also announced insurance plan for its phones, HTC Advantage, which will cover accidental and liquid damage, provide free pick and drop facility in case of complaints. Siddiqui said that the company will start selling HTC One E9+ and HTC Desire 326G in second half of May and prices of these devices will be shared close to their launch time.