HTC has always been juggernaut in terms of releasing smartphones, but often we have seen most of the new releases have been iterative products rather than groundbreaking flagship products. Clearly this trend of releasing iterative products is starting to take toll on HTC as it December quarter figures are down by 26 percent. Now comes a report that HTC is finally giving in and will focus on limited high spec, high margin products. In an interview to Mobile Today Magazine, HTC’s UK chief Phil Robertson states, “We have to get back to focusing on what made us great – amazing hardware and a great customer experience. We ended 2011 with far more products than we started out with. We tried to do too much. So 2012 is about giving our customers something special. We need to make sure we do not go so far down the line that we segment our products by launching lots of different SKUs.” Also Read - Best camera phones under Rs 10,000 in June: Moto G10 Power, Redmi 9 Prime and more
Previously Motorola CEO Sanjay Jha had also touched upon the topic of releasing multiple iterative high-end devices. In an interview with The Verge at CES he admitted that in 2012 Motorola would focus on releasing lesser devices but of a higher quality. As of now, HTC has more than 50 smartphones in its product line with devices like the Sensation, EVO 3D, Sensation XL being iterative updates of each other. In comparison, Samsung has a clear marked out flagship smartphone, the Galaxy S2, alongside the ICS powered Galaxy Nexus which is the pure Google experience device. Hopefully we will see lesser but higher quality Android smartphones in 2012 from all Android OEMs. Also Read - Poco M3 Pro 5G vs Moto G40 Fusion: Spec-by-spec comparison, which is better?