HTC is planning to launch fewer devices and focus entirely on its high-end and mid-range smartphones next year. This is not the first time that we have heard about HTC cutting down on its product launches and focusing entirely on premium and mid-range devices. Also Read - Samsung Galaxy Watch Active4 leaked renders show fresh design, flatter displayAlso Read - Samsung Galaxy S22 could get 50MP main rear camera sensor, not 108MP
However, the new details are based on unnamed industry sources in Taiwan and it might turn out to be true. Digitimes reports that the Taiwanese tech giant is planning to introduce a mid-range version of its flagship U11+ in January. The smartphone is expected to be the device codenamed Ocean Harmony, which has leaked in the past with a 5.99-inch display supporting 18:9 aspect ratio, 4GB RAM, 64GB storage and Snapdragon 652 chipset. Also Read - Samsung Galaxy A22 5G India launch nearing as support page goes live
The mid-range version of U11+ is likely to be followed by company’s flagship smartphone dubbed U12. There is no word on its official launch date just yet but it is expected to be powered by Qualcomm Snapdragon 845 chipset and might even sport a 4K display. It is also expected to have dual rear camera setup.
Last year, due to lack of Snapdragon 835 supplies, HTC had to launch its flagship with Snapdragon 821 instead. However, its 2018 flagship likely to named U12 will be more competitive against Samsung Galaxy S9 rival with Snapdragon 845 chipset. Samsung is believed to have procured the first batch of Snapdragon 845 for its Galaxy S9 flagship.
HTC reported a net loss of $237.42 million in the first three quarters of 2017. The company sold a part of its engineering division to Google for $1.1 billion in an effort to restructure its smartphone business. It is also emerging as a prominent technology player in the virtual reality space with its Vive VR headset developed in partnership with Steam.
HTC, which was once seen as a pioneer in smartphone design, has lost out to Samsung in the past two years. The company has also failed to price its devices competitively against rival products and has mostly stopped innovating, which has led to consumers switching to devices from more competitive brands. With renewed focus on premium and mid-range segment, the company can make a comeback and prove competitive against Samsung and Apple.
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