HTC U12+: Here’s why the company chose ‘Plus’ moniker for its flagship smartphone

HTC clarifies why its new smartphone is called U12+, despite there not being a U12.

  • Published: May 24, 2018 9:45 AM IST

HTC is the latest company to launch its flagship smartphone for this year. The HTC U12+ has so far received largely positive reaction, but there also seems some confusion regarding the name. Unlike last year when HTC launched the U11 and the U11+, this year, the company has directly gone with the U12+ moniker. But the Taiwanese company has cleared some of the confusion.

HTC has revealed that the reason for naming its new smartphone U12+ is just its size. The company told AndroidHeadlines that the new smartphone is bigger than most flagship devices, and a shade smaller than most ‘Plus’ variants. With the Samsung Galaxy S9+ being the closest competitor in terms of size, features, and specifications, HTC decided to go with the U12+ name. Who says size doesn’t matter?

With the new U12+, HTC has brought in quite a few improvements in terms of design, specifications, and features. There’s a close focus on the smartphone’s photographic chops, and unsurprisingly, it has beat Huawei P20 to become second-highest rated smartphone camera on DxOMark.

For photography, the smartphone boasts four cameras – two at the back, and two at the front. At the back there is a combination of 12-megapixel wide-angle camera, and 16-megapixel telephoto lens. Up front, there is a pair of 8-megapixel snappers with f/2.0 aperture, 84-degree field of view, and support bokeh mode for portrait.

Watch:Huawei P20 Pro Review

HTC U12+ specifications, features

As far as specifications are concerned, the HTC U12+ flaunts a 6-inch QHD+ Super LCD 6 display with 18:9 aspect ratio. Under the hood is a Qualcomm Snapdragon 845 SoC paired with 6GB of RAM. There are two storage options to choose from – 64GB and 128GB.

Other features include a 3,500mAh battery with Quick Charge 3.0 support, IP68 certified dust and water resistance, and connectivity options like 4G LTE support, NFC, Bluetooth, and Wi-Fi. On the software front, the device runs Android 8.0 Oreo with support for Edge Sense 2.

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  • Published Date: May 24, 2018 9:45 AM IST