Just seven years back, HTC was among the leading Android manufacturers. The company produced devices with a unique design, pleasant case materials, and a stylish shell at the time. But since 2014, the company has seen a steady decline in popularity, sales, and profits. There doesn’t seem to be any upturn in fortunes, and according to a Phandroid report, HTC won’t be launching its flagship U-series smartphone in 2019. Also Read - TakaTak app is TikTok rival from MX Player; Available on Google Play storeAlso Read - Google Chrome to start accepting biometric payments soon
Instead of launching the flagship HTC U13, the company will reportedly launch a device in the more affordable price category. The report claims that instead of U13, HTC will unveil “something else”, without revealing any details. Given how this year’s HTC U12+ turned out, the company is unable to keep up with growing competition. Also Read - WhatsApp getting 4 new animated sticker packs today: Check details
The ‘something else’ mentioned in the report is unlikely to be a reboot of HTC’s flagship series. It very much likely that the company will focus on mass market products. The report further mentions that the company could also be looking at a change in its smartphone’s naming schemes.
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Unfortunately, there is not much information available about this mysterious HTC smartphone. The talk of a mid-range HTC device is not new, and is in fact in line with a recent report. An unknown HTC device sporting an entry-level Qualcomm Snapdragon 435 SoC was recently spotted on the Bluetooth SIG website. It s worth pointing that the chipset is two years old now, and even budget devices such as the Rs 6,999 Realme C1 offer the newer Qualcomm Snapdragon 450 SoC.