Just seven years back, HTC was among the leading Android manufacturers. The company produced devices with a unique design, pleasant case materials, and a stylish shell at the time. But since 2014, the company has seen a steady decline in popularity, sales, and profits. There doesn’t seem to be any upturn in fortunes, and according to a Phandroid report, HTC won’t be launching its flagship U-series smartphone in 2019.
Instead of launching the flagship HTC U13, the company will reportedly launch a device in the more affordable price category. The report claims that instead of U13, HTC will unveil “something else”, without revealing any details. Given how this year’s HTC U12+ turned out, the company is unable to keep up with growing competition.
The ‘something else’ mentioned in the report is unlikely to be a reboot of HTC’s flagship series. It very much likely that the company will focus on mass market products. The report further mentions that the company could also be looking at a change in its smartphone’s naming schemes.
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Unfortunately, there is not much information available about this mysterious HTC smartphone. The talk of a mid-range HTC device is not new, and is in fact in line with a recent report. An unknown HTC device sporting an entry-level Qualcomm Snapdragon 435 SoC was recently spotted on the Bluetooth SIG website. It’s worth pointing that the chipset is two years old now, and even budget devices such as the Rs 6,999 Realme C1 offer the newer Qualcomm Snapdragon 450 SoC.