It is not everyday that you beat technology giants like Apple. China-based Huawei has good reason to celebrate its victory as it not only claims to have surpassed Apple in terms of global sales volume, but also achieved its target well ahead of time. Back in 2016, Huawei set itself a target of surpassing Apple by 2018, but appears to have achieved it a year before deadline. Also Read - Twitter hits 211 mn daily users, defies Apple privacy changesAlso Read - Apple Watch Series 8 to bring infrared blood glucose sensor, suggests report
Huawei has a positive performance record when it comes to smartphone shipments in the world. The manufacturer has consistently been featured on the top, and effectively become an example for other Chinese manufacturers to follow. However, this time around, the company claims to have held 13.2 percent of the smartphone market globally in December 2016, which stands higher compared to Apple at 12 percent market share. Interestingly, Huawei has also beaten Samsung in some markets. Also Read - Apple delays MacBook Pro, AirPods 3rd gen shipments to October 29, but why?
With notable smartphones such as the P10 and sub-brands like Honor doing wonders in the mid-range segment, Huawei quietly surpassed two major players in a determined way by setting a target and achieving it. While Huawei is gaining a strong foothold in the market, existing players are struggling to entice consumers in markets such as China and India where makers of these affordable-yet-feature-rich products are getting more popularity. ALSO READ: Huawei surpasses Apple in global smartphone sales by volume: Report
Although the market share claimed by Huawei tracks the period before the launch of the anticipated Apple iPhone 8 and iPhone 7 upgrades, a market analyst predicts that in the near future the battle will toughen up between the two brands with other manufacturers including Samsung playing beneath these. An earlier CNBC report quotes Drexel Hamilton analyst Brian White as saying, “I do expect the Chinese to knock off Samsung and that’s probably going to be Huawei.” He added that he sees it “as a Huawei-Apple fight in the future, Samsung and probably some smaller competitors underneath them.”
Part of Huawei’s success is attributed to the fact that it makes products along every point of wireless communications such as telecom networks, chipsets, and smartphones themselves. This gives the company a technical edge which competitors can’t match. Additionally, as Fortune reports, the company has seen significant growth especially in Europe after signing with operators to which it offers discounts on smartphones and in turn they bundle it with the subscription.
It is worth mentioning that Huawei is not the only China-based manufacturer giving Apple and Samsung a tough time in international markets. Brands including Xiaomi, Vivo, and OPPO have significantly risen up the ladder and pose serious threat to the market share of the US and South Korea-based smartphone makers. Meanwhile, in home country China, Huawei is one of the top players while Apple sits behind Xiaomi and OPPO in Q3, 2016 according to IDC report. ALSO READ: Huawei beats OPPO to lead China s smartphone market in Q1 2017; Xiaomi under increasing pressure: Canalys
While Huawei has been able to achieve its target of topping Apple in terms of market share, its second big goal of becoming the largest smartphone player globally by 2021 is yet to materialize. Given the pace at which the company is fast achieving its targets, it might not be too ambitious to see it coming true in lesser time.