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Huawei gets caught passing off DSLR shots for smartphone clicks

Not cool Huawei, not cool at all.

  • Published: August 21, 2018 1:15 PM IST
Huawei Nova 3i DSLR Shot

Image Credit: Huawei


Looking for truth and facts in advertisements has mostly been a murky job, and Huawei’s latest stunt goes a long way to prove how little advertisements can be trusted. The company that has taken some long strides in making some great smartphone cameras apparently felt the need to dupe people with some professional photos.

We have to admit that smartphone photography has come a long way in the last few years. But a full fledged DSLR is still the way to go when that extra edge is required. And Huawei just proved that when it apparently tried to pass off a DSLR shot as one taken from its Nova 3 smartphone.

This happened in an advertisement from Huawei for its Nova 3 smartphone that was released in Egypt. The commercial shows a couple who are on a vacation, and having a time of their life in the sun and beach. They are documenting it all on their Huawei Nova 3i smartphone, and the advert is interspersed with shots of those snaps where the quality of it changes for a bit.

Soon after the commercial was released a Redditer felt that not all was what it seems with it, and the actress who featured in it, Sarah Elshamy, posted some behind the scenes photos on her Instagram account. And it was noticed that two of the photos shows what appeared to be one of the shots from the commercial where her co-actor was posing with his hand near a DSLR appearing to take a selfie. The photos have now been deleted from her account though some people were too quick for her and took screenshots of their own.

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Huawei is yet to make a statement on the present situation, and this is not even the first time that the manufacturer has been caught doing the same thing. Last time this happened Huawei was caught trying to pass off shots taken from a Canon EOS 5D Mark III DSLR as those from a Huawei P9 smartphone.

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Huawei Nova 3i

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  • Published Date: August 21, 2018 1:15 PM IST