Huawei takes India-first approach to take on the likes of Xiaomi, Oppo

Honor 7x is now being manufactured in India, under the 'Make in India' initiative.

  • Published: January 18, 2018 12:33 PM IST
Honor 9 Lite-05-photo gallery

At the launch of the Honor 9 Lite, Huawei revealed its aim to become the world’s third-largest smartphone brand in the next five years. And for that, Huawei said that India will play a big role. The company has decided to take the India-first approach to bring new smartphones ahead of any other global market, which it said will help achieve 10 percent market share by March 2018.

In fact, at the Honor event yesterday, Huawei’s Vice President, Sales, P Sanjeev said that the approach has been adopted right from the launch of Honor 9 Lite, which has been launched in India a month early than other global markets. “The focus on the Indian market has increased significantly…we do biweekly meetings with top bosses in China to update them about the growth and support required,” Sanjeev told the ET. “Seeing the potential, we expect India to become our largest market outside China soon.”

Reportedly, moving in the direction of its goal, the company is also ramping up its investments in research and development (R&D) and manufacturing. It has around 300 engineers working exclusively to support the Indian market.

Companies like Xiaomi, Oppo and Vivo have been really taking over the smartphone industry in India, and that dominance can be attributed to dual-channel strategy – online and offline. Huawei and Honor in India have mostly been exclusive to the online marketspace in India.

However, Sanjeev also revealed at the event yesterday that it is opening its first ever offline experience center, and that will be set up in India. He also announced that under the Make in India initiative, the company’s Honor 7x is now being manufactured in India.

Huawei introduced its sub-brand Honor in India three years ago, and started manufacturing locally in partnership with Flex India in September 2016. The company has a presence in over 30,000 retail shops in India and deals with over 400 distributors.

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  • Published Date: January 18, 2018 12:33 PM IST