In a bid to ascertain (and boast) that its smartphone box packaging is hardcore, Xiaomi did what they call the ‘Mi Box Testing’. The video features VP Hugo Barra and its new product PR head Clinton Jeff, and has the two risking their bones to let its fans know that their packaging is super solid.
To show the sturdiness of the Mi Box in which all the smartphones are packaged, Jeff stands on the Mi 4i box, which remains intact. However, the company goes a notch further and introduces Barra into the video.
The duo then attempt to indulge in some awkward ‘Shah Rukh Khan style’ lifting to prove that the box can endure the weight of two fully grown men. It takes quite a few attempts but they finally succeed. Point made, Xiaomi!
Xiaomi made a similar video a few years back in China, where they made two employees climb atop the Mi Box to show off its tough packaging. Watch the video below.
What do you think of Jeff and Barra’s superhero attempt to show its fan that their smartphones are safe from wear-and-tear while being delivered to them? Let us know in the comments below!