Global tech firm IBM on Monday teamed up with India’s footwear brand Metro Shoes Ltd to provide a digital commerce platform powered by ‘Watson Customer Engagement’ hosted on Cloud. The services will include IBM ‘Watson Order Management and Commerce’ which will help the footwear chain personalise online experiences of customers as they navigate through the site. Also Read - Facebook for Android will soon get dark mode and coronavirus tracking featureAlso Read - Arvind Krishna will take over as CEO of IBM, James Whitehurst to be President
“We are happy to be part of Metro Shoes’ digital transformation journey by delivering superior digital commerce experience, leveraging the stores by merging them with online, and finally driving brand advocacy,” said Nishant Kalra, Business unit leader, IBM Watson Customer Engagement India/South Asia, in a statement. Also Read - Scientists develop soft contact lens that can zoom with a blink
The partnership is aimed at overcoming challenges Metro Shoes was facing in managing orders coming from multiple online platforms which used unreliable software. “With IBM’s knowledge in theomni-channel commerce and retail space, we are confident that these changes help accelerate the execution of our strategy,” added Alisha Malik, Vice President, Digital, Metro Shoes. ALSO READ: Artificial Intelligence-enabled Cloud solutions set to win the race: IBM India
The IBM platform will create a bridge between the company’s online and offline business to provide visibility of real-time data of sales, inventory location and returns. IBM Watson is an intelligent cognitive system. With it, people can analyse and interpret data, including unstructured text, images, audio and video and develop personalised solutions.