For a country where Cricket is talked with the same reverence as religions, it will be foolish of a company if they fail to leverage on India’s passion over cricket this World Cup season. Twitter, for one, is ready. Twitter announced today that it is releasing a special feed, called Cricket Timeline to keep Indian users on top of all important cricket updates.
Fourteen teams including defending champion India, and Australia, Pakistan, South Africa will be fighting on the green pitches of Australia and New Zealand to come out on top. It all begins this Saturday, and will last for about a month and a half.
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Twitter is taking the same approach as it did during the FIFA World Cup last year. The company has built up a cricket-themed timeline. The timeline will inform users about the ongoing and upcoming matches. It will curate tweets from the official accounts of players, their teams, boards, as well as media outlets to give users all the cricket updates they need.
Users will also be able to check the updates following the official match hashtag (example, #INDvsPAK, or #AUSvsEng) on their mobile handsets using Twitter’s official client.
Interestingly enough, Facebook too is ready for the game. The social juggernaut announced that it has over 100 million cricket fans using the service. Of this voluminous number, about forty-five percent of people are Indian. The company is calling itself the “biggest cricket stadium in the world.”