After Tim Cook, Satya Nadella, Mark Zuckerberg, Phil Schiller and Sheryl Sandberg poured a bucket of ice water on themselves, under the Ice Bucket Challenge to raise awareness and funds for ALS Association, more tech honchos are joining the fray as they are challenged by their peers. The new entrants to this movement are none other than Google co-founders Larry Page and Sergey Brin, former Microsoft CEO Steve Ballmer and chairman of Microsoft Bill Gates.
The challenge involves people getting doused with buckets of ice water on video, posting that video to social media, then nominating others to do the same, all in an effort to raise ALS awareness. Those who refuse to take the challenge are asked to make a donation to the ALS charity of their choice.
When Mark Zuckerberg challenged Bill Gates to complete the ice bucket challenge, he elaborately designed a nerdy makeshift tool that would throw the water on his head. In return he challenged Tesla’s Elon Musk, Ryan Seacrest and TED’s Chris Anderson. Musk replied to Gates’ tweet saying he was unwell but will complete the challenge. He later replied he had done it and will upload a video soon.
Google co-founders Larry Page and Sergey Brin also successfully completed the ice bucket challenge. And just like Apple CEO Tim Cook, they did it in front of a huge crowd of spectators.
Steve Ballmer was challenged by a Microsoft employee. He took up the Ice Bucket Challenge and finished it with ease.
As the Ice Bucket Challenge gathers momentum, we hope to see many more tech executives being doused with ice buckets and hopefully generate enough money to further the research on the fatal Lou Gehrig’s disease.