The Ice Bucket Challenge ‘viral’ness went absolutely manic when in a smart marketing move, Samsung doused the Galaxy S5 in ice water on itself and challenged the iPhone 5S, HTC One M8 and Nokia Lumia 930 to do the same. Also Read - NASA’s Ingenuity Mars Helicopter uses same chip as Samsung Galaxy S5, OnePlus One
We expected the ‘challengees’ to reply but even before they could, iMore editor Rene Ritchie decided to make a video in Apple’s defence. Calling it a sleazy marketing technique, the editor decided to do the same to an iPhone 5S and showcase that most phones are resistant to ice, if not water itself. Also Read - Apple hit with second class action lawsuit for throttling iPhones performance
Many Apple fans were very happy with the video especially the slight jab at the end of the video where the iPhone 5S challenges the Samsung design team and the sarcastic end where Siri says, “If they have one.” However, many thought that the editor was just another Apple loyalist calling him an informal Apple spokesman spitting fire. Also Read - Apple iOS 11 roll out: List of compatible devices and how to install the OS
In his defence, Rene Ritchie wrote in the comments section, “Yes, the Galaxy S5 is waterproof, but they didn’t show that because the iPhone isn’t waterproof and it could do the same thing. If Samsung had thrown it in a pool, I couldn’t have duplicated that and we would have seen the feature legitimately in action. In their glee to misappropriate the Ice Bucket Challenge they didn’t bother to think it through, which is just bad marketing.”
Do you think that the Samsung Galaxy S5 Ice Bucket challenge was a bad marketing trick? Or was it a clever marketing idea that is just being run down by Apple fanboys? Let us know in the comments below.
Here’s Rene Ritchie’s iPhone Ice Bucket Challenge:
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