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Ice Bucket Challenge: Watch Cook, Gates, Zuckerberg and others douse themselves with ice water to raise ALS awareness


The ALS Ice Bucket Challenge has single-handedly revolutionised the way in which awareness for a certain cause can be created. Not only has the ALS Foundation managed to raise $31.5 million as funds for research, but they have also managed to rope in many celebrities and sportstars to garner more buzz. Even tech honchos joined the bandwagon, with Tim Cook, Bill Gates, Satya Nadella and Mark Zuckerberg, among others, doused freezing water on their heads voluntarily. Also Read - Amazon to face formal antitrust charges by European Union for use of third-party seller data

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The challenge involved people getting doused with buckets of ice water on video, posting that video to social media, then nominating others to do the same, all in an effort to raise ALS awareness. Those who refuse to take the challenge are asked to make a donation to the ALS charity of their choice. Also Read - Apple is 'scrambling' to avoid delayed iPhone launch due to Coronavirus: Report

Tech execs have challenged their colleagues, competitors and even friends to do the Ice Bucket Challenge in 24 hours. We give you a lowdown of all the tech biggies that have participated in the challenge.

Microsoft Chairman Bill Gates

Facebook CEO Mark Zukerberg


Microsoft CEO Satya Nadella

Amazon CEO Jeff Bezos

Google founders Sergey Brin and Larry page

Twitter CEO Dick Costolo


Former Microsoft CEO Steve Ballmer

Tesla CEO Elon Musk

Apple CEO Tim Cook

Facebook COO Sheryl Sandberg


Xiaomi Founder Lei Jun

Apple’s VP of Marketing Phil Schiller

Zillow CEO Spencer Rascoff


LinkedIn s Jeff Weiner

T-Mobile CEO John Legere

AT&T CEO Ralph de la Vega

Snapchat s CEO Evan Spiegel

ALS or the Lou Gehrig’s disease is considered to be 100 percent fatal. The ALS foundation’s aim to increase funds to further research and medical aid for the patients has been dramatically realised with this fun and simple internet challenge. As of yesterday, the ALS Association has received $31.5 million in donations compared to $1.9 million during the same time period last year. These donations have come from existing donors and 637,527 new donors. Additionally, even the common man now knows about the lesser known Lou Gehrig’s disease.

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  • Published Date: August 21, 2014 10:47 PM IST
  • Updated Date: August 21, 2014 10:47 PM IST

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