The ALS Ice Bucket Challenge has single-handedly revolutionised the way in which awareness for a certain cause can be created. Not only has the ALS Foundation managed to raise $31.5 million as funds for research, but they have also managed to rope in many celebrities and sportstars to garner more buzz. Even tech honchos joined the bandwagon, with Tim Cook, Bill Gates, Satya Nadella and Mark Zuckerberg, among others, doused freezing water on their heads voluntarily.
The challenge involved people getting doused with buckets of ice water on video, posting that video to social media, then nominating others to do the same, all in an effort to raise ALS awareness. Those who refuse to take the challenge are asked to make a donation to the ALS charity of their choice.
Tech execs have challenged their colleagues, competitors and even friends to do the Ice Bucket Challenge in 24 hours. We give you a lowdown of all the tech biggies that have participated in the challenge.
Microsoft Chairman Bill Gates
Facebook CEO Mark Zukerberg
Microsoft CEO Satya Nadella
Amazon CEO Jeff Bezos
Google founders Sergey Brin and Larry page
Twitter CEO Dick Costolo
— dick costolo (@dickc) August 13, 2014
Former Microsoft CEO Steve Ballmer
Tesla CEO Elon Musk
Apple CEO Tim Cook
Facebook COO Sheryl Sandberg
Xiaomi Founder Lei Jun
Apple’s VP of Marketing Phil Schiller
— Philip Schiller (@pschiller) August 14, 2014
Zillow CEO Spencer Rascoff
LinkedIn’s Jeff Weiner
T-Mobile CEO John Legere
AT&T CEO Ralph de la Vega
Snapchat’s CEO Evan Spiegel
ALS or the Lou Gehrig’s disease is considered to be 100 percent fatal. The ALS foundation’s aim to increase funds to further research and medical aid for the patients has been dramatically realised with this fun and simple internet challenge. As of yesterday, the ALS Association has received $31.5 million in donations compared to $1.9 million during the same time period last year. These donations have come from existing donors and 637,527 new donors. Additionally, even the common man now knows about the lesser known Lou Gehrig’s disease.