comscore Idea Cellular, Google launch direct carrier billing for Google Play store; here's how it works
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Idea Cellular, Google launch direct carrier billing for Google Play store; here's how it works

Google brings direct carrier billing to India for Idea subscribers which will make your purchasing experience a lot more hassle free.

idea-cellular-google-play-apps

Idea has tied up with Google to enable its subscribers to purchase and pay content from Google Play through integrated carrier billing. This essentially means that Idea subscribers don’t need to use their credit or debit cards to purchase their preferred apps, e-books, games and in-app features from Google Play. By choosing carrier billing option, the amount will be deducted from their prepaid account or will be added to their bills in case of postpaid accounts. Also Read - Samsung and LG confirm presence at in-person CES 2022


Payments for digital content for Indian customers have been tough and the credit card penetration in India still remains dismally low. With the direct carrier billing option for Google Play, it’s very simple, convenient and safe to pay for your favorite apps. This is the first time that Google has offered direct carrier billing in India for Google Play. Idea has earlier partnered with companies like Eros Now, Microsoft, Opera and Hungama for similar integrated carrier billing. Also Read - Honor phones to come with Google Mobile Services: Report

Though Google didn’t share any time frame, but it did say that it will try to join hands with other leading network providers such as Airtel and Vodafone in India once this venture takes off. Also Read - Google announces six new Android features, which will roll out this year

Here’s how to pay on Google Play store through your Idea account:

First of all, you will have to switch to your cellular data to register your mobile number. Once that’s done, you’ll need to go to Google Play and choose the menu option on the left side.

Scroll down and select the Account option. Then go to “add payment methods.” You will find “Pay using Idea” option.

Just select that and register your phone number. You will be sent a verification code and once you apply the code, you are good to go.

Within a few clicks, you will be able to purchase the app, book or game that you need.

You will also be charged a small convenience fee. In case, if you are unsatisfied with the app you have purchased, within two hours of the purchase, you can return it. You will get full refund including the convenience fee.

For the latest tech news across the world, latest PC and Mobile games, tips & tricks, top-notch gadget reviews of most exciting releases follow BGR India’s Facebook, Twitter, subscribe our YouTube Channel. Also follow us on  Facebook Messenger for latest updates.
  • Published Date: May 5, 2016 4:50 PM IST



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