comscore Idea Cellular to launch VoLTE services; e-commerce platform to sell smartphones, mobile services

Idea Cellular to launch VoLTE services; e-commerce platform to sell smartphones, mobile services

In order to take the competition to Reliance Jio, Idea Cellular plans to launch VoLTE services across its 4G circles this year.


Just yesterday, Idea Cellular hosted an event in Mumbai where it announced Digital Idea app suite to offer its customers with rich multimedia content – including music, movies and games. At the event, managing director Himanshu Kapania also mentioned that Idea Cellular will be launching voice over LTE (VoLTE) services across all its 4G circles within this calendar year. Also Read - Jio takes down these prepaid plans that included Disney+ Hotstar benefits: Check details

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Idea Cellular, which is the third-largest telecom operator in India after Airtel and Vodafone, is also in talks with both Ericsson and Nokia for the required equipment, and is expected to award a deal in the coming days, ET reports. The company s biggest rival, Airtel is expected to move over to VoLTE in key markets over the next 12-18 months. Vodafone India, on the other hand, is already having trial run of VoLTE services in select areas, and it is using Nokia s IMS solution for deployment of services. Also Read - From today, Reliance Jio users will need to pay up to Rs 480 more for prepaid plans

Currently, Reliance Jio is the only telecom operator in India to offer VoLTE services to over 72 million subscribers. The telecom operator is also using Nokia s IMS solution. Currently, telecom operators use LTE network for data transmission, but for voice calls, the operators switch bands to 2G network. VoLTE allows operators to allow both voice and data via same network without switching bands, and thus also offer HD voice for crystal clear audio. ALSO READ: Idea Cellular targets 20% revenues from its digital services

Currently, Idea Cellular is offering 4G services across 11 circles, and it is preparing to expand the services to nine more circles by March 2017. Also, the company already offers 3G services in 21 telecom circles, and is gearing up to launch the services in Rajasthan and Bihar in the current quarter. ALSO READ: Idea Cellular announces Digital Idea app suite to take on Reliance Jio; free till March 31 2017

Idea Cellular also announced that it will be launching its own e-commerce portal to sell smartphones and mobile services this year. It will allow customers to order a smartphone, internet dongle, subscribe to music and movie services, buy booster plans and more. To take on rival Reliance Jio, Idea Cellular has launched Idea Music Lounge, a music streaming service, Idea Movie Club, an on-demand movie and live TV streaming service, and Idea Game Spark, a gaming focused app store from Android smartphones.

Under the introductory offer, the company is offering the services for free until March 31 2017, and validity of 90 days from the day of activation. After 90 days free trial ends, users will have to pay Rs 49 per month, each for music and movies service, and Rs 29 per month for gaming marketplace.

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  • Published Date: January 31, 2017 12:36 PM IST

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