Industrialist Ratan Tata has invested in food tech startup IdeaChakki. The amount of the funding is however undisclosed. Delhi-based startup IdeaChakki provides digital video menu for restaurants and allows customers to gift food and beverage experience across the world. The startup has also partnered with investment bank Enablers for their next round of funding. IdeaChakki says the funds raised from Tata will primarily be used for expansion into new geography, along with building the in-house team and strengthening the technology. Also Read - BYJU's Early Learn app takes kindergarten classes online using Disney characters and computer-vision framework
The Chairman Emeritus of Tata Sons has been actively investing in startups in India and abroad. Some of these firms include Snapdeal , Kaaryah, Urban Ladder, Bluestone, CarDekho, Sabse Technologies, Xiaomi , Ola, DogSpot.in, Tracxn, CashKaro, FirstCry and Teabox. IdeaChakki was set up by three former NDTV executives and the company is targeting premium restaurants in Delhi-NCR with aims to expand its operations in the country and set up its first international office in Paris. “It feels great to have received a funding from Mr Ratan Tata. We are world’s first video-based food tech to introduce such a concept, which change the face of hospitality world and lifestyle of users,” IdeaChakki co-founder Gunjan Mehrish said. Also Read - Google invests in startups to make its Assistant smarter
Additionally, Tata’s validation on idea will help in attracting more investors given his experience in managing and running Taj group of hotels, Mehrish added.