“India is a very important market for us. Globally, it already has the second largest Internet userbase and for us too, it is the largest user base outside of China. It is about 20 percent of our 400 million global userbases,” Alibaba Mobile Business Group (MBG) General Manager UCWeb Kenny Ye told PTI. He added that UC Browser is focussing on key aspects of content and technology to drive usage in India. Citing data from StatCounter, UCWeb said UC Browser has over 58 percent market share as of May 2016. Also, on an average, each UC Browser’s Indian user consumes six pieces of news/feeds per day.
India accounts for about 20 percent of UC Browser's global user base
UC Browser is focusing on key aspects like content and technology to drive usage in India.
Alibaba group firm UCWeb today said India accounts for about 20 percent of the global user base of its flagship UC Browser with about 80 million monthly active users. The company, which is witnessing a fast pace of adoption of its internet browser, is also focussing on local languages and further strengthening technology platform to work with low broadband network. Also Read - TikTok taken down from Play Store, App Store in India following ban Also Read - Government of India bans 59 Chinese apps including TikTok, UC Browser, WeChatAlso Read - Chinese apps to not be banned: Govt exposes viral NIC order as a fake
UCWeb today launched ‘UC News’, a platform that brings together news content from over 20 featured channels, including news, cricket, technology, entertainment, movies, and lifestyle. “UC News tracks and matches the trending keywords on Facebook and Twitter and decides on the trending topics before recommending them to the user,” he said. Ye added that UC News, which is present in a similar format in China, will be expanded to Indonesia and other countries. Asked about the company’s focus areas, Ye said the MBG is focussing on building content.
“Digital content consumption is on the rise and the challenge is how can we customise, curate and present diverse content to users,” he added. The company has about 30 people in its India team with a larger team in China to work on the products. “The team size in India will be doubled as we expand the local language content on the platform,” he added.