comscore India is becoming our largest overseas market, Xiaomi CEO Lei Jun says
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India is becoming our largest overseas market, Xiaomi CEO Lei Jun says

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Xiaomi s chairman and CEO Lei Jun, speaking at the recent World Internet Conference, talked about how India is an important market for the Chinese company, and how it plans to become the biggest smartphone company in the world, Bloomberg reports. Also Read - Realme TV 55-inch with superior SLED screen launching next month in India: Report

Also Read - MWC 2021 postponed, will happen around June next year

At the conference, where Jun s entry and exit too made the headlines, he told the group, India is becoming our largest overseas market. Since making its debut in India in July this year, Xiaomi has become one of the most talked about smartphone companies in the country. Also Read - Realme phone with under-display camera spotted online

Its smartphones, offering tempting specifications at an affordable price range, have been lapped up by buyers. Though the availability is limited to Flipkart, its flash sales every Tuesday have seen the smartphones flying out of shelves in a matter of seconds.

After launching the Mi 3 and the entry-level Redmi 1S, Xiaomi is now planning on launching the Redmi Note in India. It is hosting an event tomorrow in Delhi where it will unveil the phablet, before it goes on sale next week.

In addition to India, Jun also talked about the company s vision to become the number one smartphone company in the world. This will be achieved by venturing into new markets, and Jun forecasts that the number of Xiaomi smartphone users will almost triple in the next year to 200 million, from 70 million now.

I believe that no one thought the Xiaomi from three years ago, which just made its first phone, would later rank as the third largest player, he said. Within five or 10 years, we have the opportunity to become the number one smartphone company in the world.

For a company that is four-years-old and operates only in Asia, it is impressive how much Xiaomi has grown. It is not only the leading smartphone company in China, it was also recently crowned as the third-largest smartphone vendor in the world having shipped 18 million smartphone units in the third quarter. While Lenovo upstaged the company after completing its takeover of Motorola, it is still an impressive feat for a relatively new company.

As you would expect, Jun s comments didn t bode well with others. Apple s head of legal and government affairs, Bruce Sewell recently countered Jun s claims saying, It is easy to say, it is more difficult to do.

It will indeed be a huge task for Xiaomi to overtake the likes of Apple or Samsung, who control nearly 12 percent and 25 percent of the global smartphone market respectively. Xiaomi, on the other hand, holds just six percent.

For the latest tech news across the world, latest PC and Mobile games, tips & tricks, top-notch gadget reviews of most exciting releases follow BGR India’s Facebook, Twitter, subscribe our YouTube Channel.
  • Published Date: November 23, 2014 1:15 PM IST



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