comscore India smartphone market grew 7 percent in Q1 2019: IDC report
News

India smartphone market grew 7 percent in Q1 2019: IDC report

A report revealed that Xiaomi maintained its leadership position, growing YoY by 8.1 per cent in Q1 2019 while Samsung was at the second position with a decline of 4.8 per cent in Q1 2019. 

  • Published: May 14, 2019 10:47 AM IST
Smartphone

(Photo credit: Pixabay)



With a total shipment of 32.1 million units, India’s smartphone market grew 7.1 per cent year-on-year (YoY) despite the global market falling by six per cent during the same period, a new report by the International Data Corporation (IDC) said on Monday. Also Read - OnePlus will offer 4 major Android updates and 5 security updates to selected devices

The research showed that despite the government’s new e-commerce rules, online channels managed to sustain their pace, registering 19.6 per cent year-on-year growth in Q1 2019. Xiaomi maintained its leadership position, growing YoY by 8.1 per cent in Q1 2019 while Samsung was at the second position with a decline of 4.8 per cent in Q1 2019. Also Read - Xiaomi 13, iQOO 11 launch in China postponed

Vivo grabbed the third position as its shipments doubled in Q1 2019 whereas OPPO recaptured the fourth position with a year-on-year growth of 9.7 per cent. “Fuelled by attractive offers and new launches by vendors like Xiaomi, Samsung, Realme, and Huawei, online sales reached 40.2 per cent of the market in Q1 2019,” Upasana Joshi, Associate Research Manager, Client Devices, IDC India, said in a statement. Also Read - Xiaomi 13 series with MIUI 14 to launch on December 1: Check specs

Average selling prices (ASP) grew by 3.3 per cent YoY to $161. This was attributed to the growth in the $300-$500 segment, accounting for 6 per cent of the overall smartphone market in Q1 2019. “Samsung surpassed Apple for the leadership position in the premium ($500+) segment with an overall share of 36 per cent in Q1 2019 due to its newly launched Galaxy S10 series that was supported by huge marketing campaigns. OnePlus followed, as its OnePlus 6T was the top-selling model in India’s $500+ segment,” Joshi added.

The feature phone market, which still accounts for half of the total mobile phone shipments, registered 32.3 million-unit shipments in Q1 2019, with a sharp decline of 42.4 per cent in the first quarter of 2019 compared to the same quarter last year.

  • Published Date: May 14, 2019 10:47 AM IST
For the latest tech news across the world, latest PC and Mobile games, tips & tricks, top-notch gadget reviews of most exciting releases follow BGR India’s Facebook, Twitter, subscribe our YouTube Channel. Also follow us on  Facebook Messenger for latest updates.