Buoyed by rising mobile adoption in the Asia-Pacific region especially in India and China, mobile penetration globally should reach 70 per cent by 2022 — almost double the total number of users in 2008. According to Forrester, global mobile device usage is expected to reach more than 5.5 billion users by 2022.
“We expect the number of global smartphone users to reach 3.8 billion by 2022, crossing the 50 percent mark for smartphone penetration by population in 2017 and reaching 66 percent by 2022,” the global research firm predicted in a statement. Nearly 94 percent of smartphone owners use Android or iOS. Android is expected to capture 73 percent of the market share (with more than 1.8 billion users) in 2017, followed by Apple (21 percent) and Windows (4 percent).
“Large-screen smartphones are contributing to the decline in tablet users: In metro China and India, 65 percent and 62 percent of online adult smartphone users, respectively, have a screen size between 5.0 and 6.0 inch,” Forrester said. India’s mobile phone subscriber base has reached the one billion users’ mark, according to data released recently by the Telecom Tegulatory Authority of India (TRAI), country’s telecom regulator.
India currently has a smartphone user base of over 300 million. This is part of the decline in the purchase of tablets, with the total tablet installed base expected to decline at a CAGR of 1.1 percent from 2017 to 2022, dropping from 615 million in 2016 to 579 million in 2022. Consumer adoption of tablets is decreasing while business adoption is rising. ALSO READ: India, China to account for almost 50% of new mobile subscribers globally by 2020: Study
“The number of consumer-owned tablets will decline at a CAGR of 3.3 percent, while the number of the business-owned tablet will grow at a CAGR of 6.9 percent by 2022, powered by the adoption of the iPad Pro and 2-in-1 devices,” it added.