comscore Indian premium smartphone segment grows 20% annually
News

Indian premium smartphone segment grows 20% annually

The likes of Apple and OnePlus are among the primary drivers of this growth of the premium segment in India.

  • Published: February 1, 2018 10:43 AM IST
apple-iphone-x-hands-on-bgr-5

The Indian premium smartphone market saw 20 percent year-on-year (YoY) growth (by volume) in 2017 driven by the strong performance of OnePlus and Apple, a new report said on Wednesday. The segment grew 28 percent by value in 2017, Tarun Pathak, Associate Director, Counterpoint Research, wrote in a blog post. Also Read - Google Pixel 4a India launch on October 17: Check specifications, features

“Although the segment is more crowded than a year ago, the top three brands, Apple, OnePlus and Samsung, still contribute to 94 percent of the overall premium market segment,” Pathak wrote. Apple is still the leader in the premium segment, capturing 47 percent share during the fourth quarter in 2017 and 38 percent for the entire year, driven by strong shipments of iPhone X and iPhone 7. Also Read - Google Pixel 5, Pixel 4a 5G announced: 5G, wide-angle cameras, big batteries and more

“However, demand for iPhone 8 remained soft and, as a result, the overall Apple shipments in the premium segment declined 31 percent YoY,” he added. OnePlus was the fastest growing brand (with over 343 percent growth) in the segment capturing 25 percent market share during Q4 2017 and 19 percent for 2017. Also Read - OnePlus 8T with Android 11 spotted on Geekbench: Check details

Samsung was behind OnePlus, capturing the third spot, as promotions for its Galaxy S8 and Note 8 remained strong. But it had tough competition from the iPhone 7 and the iPhone X. “The growth of the Indian premium segment is a positive development for brands like Apple, OnePlus and Google looking to expand their presence in the world’s second largest smartphone market,” Pathak said.

Other notable brands which expanded their presence in the premium segment included Google, Xiaomi, LG and Nokia HMD. “Going forward, we expect the premium segment to continue to grow by more than 20 per cent, both in terms of volume and value in 2018, as more brands are likely to enter the segment. “These include OPPO, Vivo and Huawei, which have some of their best selling models in China already in this segment,” he added.

For the latest tech news across the world, latest PC and Mobile games, tips & tricks, top-notch gadget reviews of most exciting releases follow BGR India’s Facebook, Twitter, subscribe our YouTube Channel.
  • Published Date: February 1, 2018 10:43 AM IST



new arrivals in india

Poco X3
Poco X3

16,999

Realme Narzo 20A
Realme Narzo 20A

8,499

Realme Narzo 20
Realme Narzo 20

10,499

Realme Narzo 20 Pro
Realme Narzo 20 Pro

14,999

Oppo F17
Oppo F17

17,990

Samsung Galaxy M51
Samsung Galaxy M51

24,999

Poco M2
Poco M2

10,999

Oppo F17 Pro
Oppo F17 Pro

22,990

Realme 7 Pro
Realme 7 Pro

19,999

Realme 7
Realme 7

14,999

Xiaomi Redmi 9A
Xiaomi Redmi 9A

6,799

Vivo Y20
Vivo Y20

12,990

Xiaomi Redmi 9
Xiaomi Redmi 9

8,999

Nokia 5.3
Nokia 5.3

13,999

Motorola Moto G9
Motorola Moto G9

11,499

Realme C15
Realme C15

9,999

Realme C12
Realme C12

8,999

Samsung Galaxy Note 20
Samsung Galaxy Note 20

77,999

Xiaomi Redmi 9 Prime
Xiaomi Redmi 9 Prime

9,999

Oppo Reno4 Pro
Oppo Reno4 Pro

34,990

Samsung Galaxy M01 Core
Samsung Galaxy M01 Core

5,499

Realme 6i
Realme 6i

12,999

Asus Rog Phone 3
Asus Rog Phone 3

49,999

OnePlus Nord
OnePlus Nord

24,999

Infinix Smart 4 Plus
Infinix Smart 4 Plus

7,999

Xiaomi Redmi Note 9
Xiaomi Redmi Note 9

11,999

Samsung Galaxy M01s
Samsung Galaxy M01s

9,999

Vivo X50 Pro 5G
Vivo X50 Pro 5G

49,990

Vivo X50 5G
Vivo X50 5G

34,990

Realme C11
Realme C11

7,499

Poco M2 Pro
Poco M2 Pro

13,999

Realme X3
Realme X3

24,999

Realme X3 SuperZoom
Realme X3 SuperZoom

27,999

Tecno Spark Power 2
Tecno Spark Power 2

9,999

Oppo A12
Oppo A12

9,990

Oppo A52
Oppo A52

16,990

Samsung Galaxy A21s
Samsung Galaxy A21s

15,999

Oppo Find X2
Oppo Find X2

64,990

Motorola One Fusion Plus
Motorola One Fusion Plus

17,499

Samsung Galaxy A31
Samsung Galaxy A31

20,999

Samsung Galaxy M01
Samsung Galaxy M01

8,999

Samsung Galaxy M11
Samsung Galaxy M11

10,999

Infinix Hot 9 Pro
Infinix Hot 9 Pro

9,999

LG Velvet
LG Velvet

Price Not Available

Xiaomi Mi Note 10 Lite
Xiaomi Mi Note 10 Lite

Price Not Available

Apple iPhone SE 2020
Apple iPhone SE 2020

42,500

Honor 30 Pro
Honor 30 Pro

Price Not Available

Honor 30
Honor 30

Price Not Available

OnePlus 8
OnePlus 8

44,999

OnePlus 8 Pro
OnePlus 8 Pro

54,999

Xiaomi Redmi Note 9 Pro
Xiaomi Redmi Note 9 Pro

13,999

Motorola Moto E4
Motorola Moto E4

8,999

Samsung Galaxy On Max
Samsung Galaxy On Max

9,775

nubia N2
nubia N2

15,999

Karbonn K9 Kavach 4G
Karbonn K9 Kavach 4G

5,290

Motorola Moto C Plus
Motorola Moto C Plus

6,999

Best Sellers