It is good to see the the government departments in India are getting on board with the Digital India campaign in the true sense and giving importance to social media platforms to stay in touch with the public. In a recent effort, the Indian Railways is conducting a nationwide poll to gather the opinion of public on the new uniforms of the Railways staff. On September 14, the Ministry of Railways’ official page on Facebook uploaded a bunch of images with different options for the new staff uniforms. Each image has three to four options for the uniforms of different staff members of the department, and people can suggest their opinion by commenting below the images the code next to the uniform design option. The image post also describes the instructions for voting. Also Read - Facebook gives voice to emojis with Soundmoji: Here's how to send
“The Ministry of Railways will launch the final set of poll wherein the passengers will be given 2 to 5 options to choose from for dress codes of Indian Railways personnel,” the Ministry had written in a post on Facebook. From what it looks like, Indian Railways is entirely revamping the look of the department staff working at the stations and on the train. The design options included uniform suggestion for chief catering incharge, incharge of the AC coach, locomotive driver, coolie, chief ticketing examiner, station manager and reservation supervisor among others. The uniforms have been designed by famous Indian fashion designer Ritu Beri. Also Read - Netflix could launch its video game streaming service next year, at no extra cost
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The theme of the uniforms is ‘The vibrant soul of India’. “The color palette of which was inspired by pop art encompassing elements of culture, business, music and entertainment,” the Ministry further wrote. The theme was also decided by a poll that was conducted by the Indian Railways, where people were asked to suggest a theme for the staff uniforms.
Recently, the Indian Railways carried out a bunch of social media initiatives. The official Facebook page of the Ministry Railways recently put up a post about its week long cleanliness drive ahead of the Swachh Bharat Diwas.
The official Twitter handle of Indian Railways media is also constantly seen reaching out to the public in order to understand how they respond to their services and what more they need. It conducted a poll on Twitter to know the public opinion on ‘if we need to preserve our heritage of erstwhile narrow gauge & meter gauge lines?’. Other than that it ran another important poll to find out if “RPF (Railway Police Force) is doing enough to stop illegal ticketing on IR?”.
— Indian Rail Media (@IndianRailMedia) September 13, 2016
— Indian Rail Media (@IndianRailMedia) September 14, 2016
— Indian Rail Media (@IndianRailMedia) September 16, 2016
Other than that, in order to connect with its passengers on a more personal level, Railway Minister Suresh Prabhu on Facebook had started a #MyTrainStory contest, where it asked passengers to share their most memorable stories travelling in Indian Railways trains. “I request you to share your memories with Indian Railways with the hashtag #MyTrainStory on all social media channels in the form of videos, stories, pictures etc. You can also mail your train story to email@example.com. Select stories will be shared on our social media platforms, and some will be published in Rail Bandhu magazine.”