The Indian smartphone market grew by a whopping 186 percent year-on-year in the first quarter of 2014. IDC reports handset vendors shipped 17.59 million smartphones during the quarter compared to 6.15 million units in Q1, 2013. This is a 17 percent increase in shipments over Q4, 2013. Smartphones now account for 29 percent of overall phone shipments in the country, a 19 percent increase over Q1, 2013 and 7 percent increase over Q4, 2013.
According to IDC, 78 percent of smartphones shipped during the quarter were priced under $200, which indicates a faster migration from feature phones to smartphones. Phablets (smartphones with display sizes between 5.5-inch and 6.99-inch) accounted for about 5 percent of the overall market, a rise of 125 percent from Q4, 2013.
In the overall phone market (feature phones and smartphones), Samsung accounted for 20 percent of the volume market share, Nokia came in second (13 percent), Micromax and Karbonn at third (12 percent) and Lava at 5 percent.
Samsung maintained its lead in the smartphone market with 35 percent market share, followed by Micromax (15 percent), Karbonn at 10 percent and Lava at 6 percent. Nokia made its way back in the top five with 4 percent market share.
IDC expects the smartphone market in India would reach 80.57 million units this year.