CREO, the Indian startup and also the maker behind video streaming TV stick Teewe, is all set to launch a new flagship smartphone. The Mark 1 will be powered by Android with the company’s own layer on top. The company is promising monthly software update that would keep adding new features to the phone. For its new venture, CREO has already raised $3 million from investors including India Quotient, Beenext Ventures and Sequoia India. Also Read - Hike Messenger acquires Bengaluru-based startup CREOAlso Read - CREO Mark 1 price cut by Rs 6,000; to now compete with Xiaomi Redmi Note 3 and Lenovo Zuk Z1
While there are plenty of Android smartphone manufacturers battling the price and specifications war, CREO wants to differentiate itself with its customized operating system. In most cases, after releasing a smartphone, manufacturers take their sweet own time to release software updates that brings new features, performance improvements and bug fixes. In most cases, the smartphones don’t even get major software updates. This is where CREO is promising a new smartphone every month via software updates. Each monthly update will ship with a big feature inspired from recommendations given by the user community, the company said. Also Read - CREO rolls out its monthly update for FUEL OS, focuses on improving audio experience
The idea of building an Android based Operating System for a smartphone stemmed from the realization that in the current market, while hardware is getting better very fast, there is not enough differentiation on the software front. We want to be the ones bridging that gap, Sai Srinivas, Co-Founder and CEO, CREO said.
The video posted by CREO (embedded below) offers a glimpse at the smartphone with metal design, curved rims along the edges and glass back. It also sports the distinctive circular hardware buttons on the right edge for power and volume control. The left edge shows the SIM and microSD card tray, 3.5mm audio jack on the top and microUSB port at the bottom flanked with speaker grille.
As of now, there is no information on the pricing, availability and the hardware of CREO Mark 1, but we expect the official announcement to happen soon. Till then, stay tuned.