The tablet market in India saw 10 percent decline in the first quarter of 2018 compared to the last quarter, with Lenovo leading the pack with a 23 percent market share, a new report said on Friday. Also Read - Amazon India Best of Tech Sale; Check out the best deals on laptops, smart TVs and more
According to CyberMedia Research’s (CMR) “Tablet PC Market” report, Samsung stood at second place with 21 percent share while Datawind was third at 16 percent. Also Read - Samsung Galaxy Note 8 update rolling out with July 2020 security patch
“Interestingly, a new breed of enterprise users, including restaurant managers, traffic police, salesmen, courier men, and e-commerce delivery boys, have emerged as an attractive bet for tablet companies,” said Menka Kumari, Analyst-IIG, CMR. Also Read - Samsung Galaxy Note 20 to cost cheaper than Note 10 series
This segment will witness further traction in the coming quarters, with new enterprise use cases springing forth,” she added.
Lenovo had 26.1 percent market share in the fourth quarter of 2017.
“Lenovo’s introduction of its tablets in educational segment, catering to Akash and FIITJEE, has helped the product company grow its base in the education sector in the first quarter,” Kumari said.
Samsung is largely growing its Rs 15,000 price band of the tablet market, whereas Datawind’s 13 percent of its tablet sales were in the education sector.
For the entire 2017, the Indian tablet market witnessed a total shipment of 3.2 million units, an 11 percent decrease from 3.6 million units shipped in 2016.
In the coming quarter, CMR said the B2B market will gain mostly on the back of government initiatives in the education sector.