India is widely considered as one of the fastest growing smartphone markets, and the tablet market too witnessed a growth after the sharp decline in 2014. IDC’s latest report reveals that despite the dip in the last quarter, India’s tablet market actually posted an 8.2 percent growth in 2015. As for the companies, Datawind led the pack followed by Samsung and Micromax. Also Read - Samsung now lets you make an appointment to shop at its stores, book demo via WhatsAppAlso Read - Galaxy S21 FE flaunts itself again on benchmark, reveals RAM for high-end Samsung model
IDC says that 3.8 million tablets were shipped in 2015, which marks an 8.2 percent year-on-year growth. This was despite companies only shipping 0.86 million tablets in Q4, 2015, which is a 18.7 percent decline from the previous quarter, and a 10.1 percent dip from the year before. Also Read - Samsung Galaxy M32 leaked specs make it look slightly better than Galaxy M42 5G
Datawind with its range of low-cost tablets led the quarter with a market share of 20.7 percent, followed by the likes of Samsung and Micromax with 15.8 percent and 15.5 percent shares respectively. They were followed by Lenovo and iBall with 12.8 percent and 10 percent market shares.
One of the trends seen in this quarter is the increase in demand for detachable computers (2-in-one tablets). “Majority of detachables shipped in CY 2015 were in US$200-$300 price band, primarily driven by local vendors such as Micromax and iBall. On the premium end, Samsung currently dominates but competition is likely to get intense with Apple entering the market with iPad pro and Microsoft Surface Pro joining the league in 2016 Q1, Karthik J, Senior Market Analyst, IDC India said.
Another trend of note is the decrease in demand for 7-inch tablets due to the rise in the number of phablets. Tablets with screen sizes between 8-inch to 9.9-inches, on the other hand, saw their market share grow by 39.2 percent, and also accounted for 15.9 percent of the total shipments.
What’s interesting here is that the trends seen in the Indian tablet market is different to the global scenario. In the global scale of things, IDC says the tablet market saw a 10.1 percent decline year-on-year in 2015, with around 206.8 million units shipped. The last quarter of 2015 was the fifth straight quarter in a row that saw a decrease year over year.