India is one of the fastest growing smartphone market in the world and so it should not come as a surprise that Indian spends most of their time being online via a mobile device. A new report shows that almost 90 percent of all digital minutes spent by Indians in 2017 were spent on a mobile phone. This is the highest among any other country and the global average for mobile-only users hovered around 30 percent.
The data shared by analytics company ComScore reiterates the fact that India is a mobile first nation. The data shared with Times of India reveals that Indians spent 89 percent of all their online minutes on a phone. In comparison, 87 percent of Indonesians spent their online minutes on a phone while that number came in at 80 percent for Mexico and 77 percent for Argentina. These numbers also show increasing penetration of smartphones and cheaper access to mobile devices in these emerging markets.
According to the report, an Indian spent close to 3,000 minutes or 50 hours on the phone last year. This number is nearly three times that of time spent on desktop. Indians spent around 1,200 minutes on the desktop. However, the overall usage on mobile was lower than that of developed countries. ComScore notes that average minutes per user on mobile for countries such as Argentina and US stood at 6,000 minutes and 5,000 minutes respectively, in 2017.
In India, there was a 400 percent increase in unique mobile users over desktop users and the growth was the largest among all the countries. This also means that there is a new set of digital audience emerging for media organizations and publishers as evident from these numbers.
ComScore also notes that most Indians were using their time on the phone for instant messaging and accessing social media platforms. It notes that top five mobile apps were WhatsApp, Google Play, YouTube, Gmail and Google Search. The report adds that Amazon India gained significantly with more than 120 percent increase in user growth. Apart from messaging, Indians also used mobile devices for searching jobs and receiving health services.
“The health category is significantly less mobile in India, which can be related to properties present in each market, as well as cultural preferences,” Comscore noted.
Watch: Why WhatsApp is the most popular app in India
WhatsApp saw also growth in its engagement share with close to 98 percent of all minutes on messaging apps being spent on the Facebook-owned service. Rest of the 2 percent was spent on Facebook Messenger, which paints a clear picture on how Facebook has created a strong presence in messaging category. In comparison, only 1 percent of messaging minutes in America was spent on WhatsApp.