Facebook introduced the Instant Articles in 2015. The platform enables users to quickly view web pages without switching between apps. The Instant Articles also lets users save on data expenditure and also helps brands to boost their Facebook reach. The imposed restrictions on a number of ads an instant article could show also draws more traction as compared to conventional web page viewing in browsers. According to figures by Facebook as reported by TechCrunch, users in the U.S. and Canada click on Instant Articles 25 percent more than read web browser apps. The numbers for India shows a significant 75 percent more hits on Instant Articles. While other regions such as Europe accounts for 30 percent more and South Asia hits the Instant Feature articles 60 percent more.warned Also Read - Facebook is hiring for 10,000 posts: Know detailsAlso Read - Pokemon Unite was the most downloaded mobile game globally in Sep with approx 33 million installs Also Read - Vivo Y3s (2021) with MediaTek Helio P35 SoC launched in India, priced under Rs 10,000
Facebook’s Instant Article features also don’t allow newsletter sign up or any subscription offers. However, the tech firm is onto making some changes to the feature. The company is also considering to announce paid news services on the social media platform. Reportedly, Facebook has been working towards pushing the premium paywall service for a while. “Facebook plans to erect a paywall which would require readers to become subscribers of the platform after they’d accessed 10 articles,” says Campbell Brown, head of news partnerships at the company. ALSO READ: Instagram and Facebook are the network of choice for cyberbullies in 2017: Report
With the new paywall service, publishers will be able to compare the referral traffic and monetization of Instant Articles against that on mobile web apps. This comparison would enable the publishers to decide what generates more revenues for them. To recall, around 2,000 newspapers, including leading dailies like The New York Times and The Wall Street Journal joined hands to form the News Media Alliance. The representative body appealed to Congress for anti-trust exemption in order to discuss terms with Facebook and Google over the restructuring of the business model and generate better ad revenues. Presently, a major chunk of the ad revenue is collected by the two content aggregators which are alleged to eventually lead content publishers to run out of money.