With the coming of instant messaging services, traditional SMS has taken a back seat thanks to the affordability and reach factor. Be it every day message exchanges or occasional wishes, services such as WhatsApp have come to the rescue of people who do not wish to spend money sending the regular SMS. According to WhatsApp, around 14 billion messages were exchanged at the start of this year and this figure includes messages with some form of media. Also Read - WhatsApp is soon to change the way your data is backed up: What it means?Also Read - WhatsApp introduces 'Papa Mere Papa' stickers to celebrate Father's Day: How to download, send?
The instant messaging service has millions of monthly active users in India and runs on 96 percent of smartphones in the country (as of February 2016). On the occasion of New Year s Eve, the number of messages exchanged through the platform were higher than the last record set during Diwali which close to 8 billion messages in a single day. Also Read - Father’s Day 2021: Here's Best WhatsApp Happy Father’s Day stickers, wishes, GIFs, messages, quotes and more
WhatsApp s New Year s Eve statistics from India includes the all-time high figure of 14 billion messages from the country. A total of 3.1 billion images were exchanged on the occasion along with 700 million GIFs, and 610 million videos. About 32 percent of the messages contained some form of media including photos, GIFs, videos, or voice notes. ALSO READ: WhatsApp reaches 160 million monthly active users in India; highest in the world
Launched in India in 2010, WhatsApp has become a major tool of communication for millions of smartphone users in the country. Recently, the company reported that it reached 160 million monthly active users in India, which is highest in any country in the world. By hitting this milestone in India, WhatsApp has added around 90 million monthly active users (MAUs) in India in two years at an astounding rate of 3.5 million users a month. It has also joined a number of apps which enjoy such enormous popularity such as Facebook which boasts over 1.5 billion MAUs in the country. Given the kind of reach it has, WhatsApp has also moved from being a personal communication service to a business tool. Be it for entrepreneurs or for communities looking at matchmaking, WhatsApp has moved beyond a free messaging app in India.
What started as a simple messaging tool, today offers support for voice-calling and multimedia content including document sharing and GIF support. Time and again, the service keeps adding interesting new features to the app. Recently, it added a new video streaming feature to its beta version which essentially allows one to watch a shared video while it is being downloaded to your phone. In yet another beta version, the app appears to have added a new revoke option that works just like the undo send option on mails and allows users to retract sent messages, photos and videos. ALSO READ: WhatsApp beta update lets users revoke messages, photos and videos