The first “made in India” operating system Indus OS has announced partnerships with two other home-grown Indian smartphone brands — Celkon and Swipe — to expand its reach in the country. The tie-ups are in addition to the existing partnership with Micromax which will continue, the company said. “We are excited to join hands with Celkon and Swipe. Both brands share our vision for connecting a billion people with technology and bridging India’s digital divide,” said Rakesh Deshmukh, CEO, Indus OS. Also Read - Why smartphones must be classified as an essential product during COVID-19 lockdownsAlso Read - Ola to offer free oxygen concentrators to the needy
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The Indus OS operating system was first used in the Unite 3 model of Micromax. Today, the operating system is being used in more than 35 smartphone models in India. The company aims to be on one in every six smartphone devices in India by 2017. Recently, the company launched the updated Indus OS 2.0 version with Micromax s Unite 4 series, and will now be available beyond Micromax, with Celkon and Swipe.
Celkon s strong presence in South India, will allow India s regional users to experience the home-grown OS across a wider variety of smartphones. Campus PRIDE will be the first Celkon device to be launched with Indus OS, by August 2016. Meanwhile, Swipe launched India s first 3D tablet in 2012 and a unique smartphone for kids. With a strong focus on innovation, this partnership will soon bring Indus OS patented features to Swipe s range of smartphones.