Chinese smartphone firm Inifinix Mobiles today said it expects to be among top five players in online segment in next one year with monthly sale target of 2 lakh units.
“Transsion Holdings (parent firm of the company) is just 2 years old in the country and it is already among top 5 mobile phones players in the country. Now, we are looking Infinix alone to be among top 5 player in online segment,” Infinix India CEO Anish kapoor said after launching new smartphone Infinix Smart 2.
According to Counterpoint Research, Transsion with its three brands- itel, Tecno and Infinix, has emerged as the fifth largest player in the Indian mobile phone industry by capturing 4 per cent market share in the first quarter of 2018.
“Earlier, we were not focussing on volume sale. Now, we are looking to sell 2 lakh units of Infinix every month online,” Kapoor said.
He also said that company will continue to focus on smartphones in the price range below Rs 10,000 a unit to push sales.
“We will keep bringing new features available in phones of higher price range in below Rs 10,000 devices. Today, with Smart 2, we have introduced dual VoLTE sim slot for Rs 5,999 so that customer in this segment can leverage the benefit of 4G network expansion,” Kapoor added.
He said that the company no longer imports phones for sale in India and production capacity will be increased to meet the local demand.
This is published unedited from the PTI feed.