On your Instagram account, the Explore section has personalized written all over it! The app has now been updated with new Picked for You channels in Explore. These channels will feature videos that are categorized according to your favorites or most viewed topics and interest. Also Read - Instagram users can now post 60 seconds long Reels: Here’s how to postAlso Read - How to temporarily deactivate Instagram account: Follow these steps
In the last six months, the total time spent by users in watching videos on the application has increased by 150 percent, reported Instagram. Hence looking at the growing fondness of users towards videos, Instagram decided to add a new channel altogether in Also Read - Instagram testing new Collab feature for posts, Reels: Here's how it works
Explore so that users can find all the video content they love at one place.
This update comes after recently Instagram introduced a new algorithm that customized the sequence of appearance of posts on the application. The algorithm update enables the best posts to show up first, instead of appearing in a chronological manner. The best posts are decided based on the category of posts most viewed by a user and based on that, the content a user is most likely to enjoy.
The customized video channel will in all probability be based on the same algorithm. Therefore, if you take my example, I mostly engage in videos involving dogs, cats, pandas, basically all kinds of animal and pet videos, so for me the Picked for You channel will have the videos in this category that I may have missed. I am already excited for this new feature.
These days celebrities and bloggers have been using Instagram aggressively to promote their brands. This algorithm for categorized content can really help these Instagrammers reach their target audience easily.
Also, it is important to know that the feature currently available only in the United States, and it will soon be rolled for everyone.