comscore Instagram emerges as primary choice for brand marketing
News

Instagram emerges as primary choice for brand marketing

The survey was conducted with over 500 brands and content creators in order to provide a holistic understanding of influencer marketing ecosystem in India.

  • Published: January 10, 2019 10:31 AM IST
Instagram

Instagram, the most popular social networking app has emerged as the top pick for brands when it comes to influencer marketing, according to a report. Facebook’s photo and video-sharing social networking service Instagram leads as the primary choice of brands and 77 percent brands see it as a huge potential, followed by Facebook at 54 percent, according to a report by integrated influencer marketing platform Buzzoka. Also Read - Instagram critical bug fixed by Facebook, could allow hackers to turn your phone into a spying tool

The survey was conducted with over 500 brands and content creators in order to provide a holistic understanding of influencer marketing ecosystem in India. It noted that 69 percent of brands spend USD 50,000 per year on influencer campaign, however, 27 percent brand go ahead and spends USD 1,00,000 per year. Over half the brand custodians considered branding and reach as their primary objective to use influencer marketing, it added. Also Read - FarmVille to be shut down this year; will still be playable until December 31

Nearly 88 percent brand custodians felt that influencer marketing has the potential to drive engagement and reach, with 33 percent brand custodians consider content quality as a key proposition before finalizing influencer for campaigns. YouTube as a platform has seen a huge rise in influencer marketing due to higher consumption of videos, it said adding that 65 percent brand custodians felt that the customer quality acquired from influencer marketing is better compared to other marketing channels. Also Read - Apple to stop charging App Store fees from Facebook till 31 December

The report noted that 88 percent brands feel common people play important role in the influencer marketing ecosystem. For 2019, it expects 73 percent brands to spend more on influencer marketing and the top three platforms would be Instagram (69 percent), LinkedIn (8 percent) and TikTok (8 percent).

For the latest tech news across the world, latest PC and Mobile games, tips & tricks, top-notch gadget reviews of most exciting releases follow BGR India’s Facebook, Twitter, subscribe our YouTube Channel.
  • Published Date: January 10, 2019 10:31 AM IST



new arrivals in india

Poco X3
Poco X3

16,999

Realme Narzo 20A
Realme Narzo 20A

8,499

Realme Narzo 20
Realme Narzo 20

10,499

Realme Narzo 20 Pro
Realme Narzo 20 Pro

14,999

Oppo F17
Oppo F17

17,990

Samsung Galaxy M51
Samsung Galaxy M51

24,999

Poco M2
Poco M2

10,999

Oppo F17 Pro
Oppo F17 Pro

22,990

Realme 7 Pro
Realme 7 Pro

19,999

Realme 7
Realme 7

14,999

Xiaomi Redmi 9A
Xiaomi Redmi 9A

6,799

Vivo Y20
Vivo Y20

12,990

Xiaomi Redmi 9
Xiaomi Redmi 9

8,999

Nokia 5.3
Nokia 5.3

13,999

Motorola Moto G9
Motorola Moto G9

11,499

Realme C15
Realme C15

9,999

Realme C12
Realme C12

8,999

Samsung Galaxy Note 20
Samsung Galaxy Note 20

77,999

Xiaomi Redmi 9 Prime
Xiaomi Redmi 9 Prime

9,999

Oppo Reno4 Pro
Oppo Reno4 Pro

34,990

Samsung Galaxy M01 Core
Samsung Galaxy M01 Core

5,499

Realme 6i
Realme 6i

12,999

Asus Rog Phone 3
Asus Rog Phone 3

49,999

OnePlus Nord
OnePlus Nord

24,999

Infinix Smart 4 Plus
Infinix Smart 4 Plus

7,999

Xiaomi Redmi Note 9
Xiaomi Redmi Note 9

11,999

Samsung Galaxy M01s
Samsung Galaxy M01s

9,999

Vivo X50 Pro 5G
Vivo X50 Pro 5G

49,990

Vivo X50 5G
Vivo X50 5G

34,990

Realme C11
Realme C11

7,499

Poco M2 Pro
Poco M2 Pro

13,999

Realme X3
Realme X3

24,999

Realme X3 SuperZoom
Realme X3 SuperZoom

27,999

Tecno Spark Power 2
Tecno Spark Power 2

9,999

Oppo A12
Oppo A12

9,990

Oppo A52
Oppo A52

16,990

Samsung Galaxy A21s
Samsung Galaxy A21s

15,999

Oppo Find X2
Oppo Find X2

64,990

Motorola One Fusion Plus
Motorola One Fusion Plus

17,499

Samsung Galaxy A31
Samsung Galaxy A31

20,999

Samsung Galaxy M01
Samsung Galaxy M01

8,999

Samsung Galaxy M11
Samsung Galaxy M11

10,999

Infinix Hot 9 Pro
Infinix Hot 9 Pro

9,999

LG Velvet
LG Velvet

Price Not Available

Xiaomi Mi Note 10 Lite
Xiaomi Mi Note 10 Lite

Price Not Available

Apple iPhone SE 2020
Apple iPhone SE 2020

42,500

Honor 30 Pro
Honor 30 Pro

Price Not Available

Honor 30
Honor 30

Price Not Available

OnePlus 8
OnePlus 8

44,999

OnePlus 8 Pro
OnePlus 8 Pro

54,999

Xiaomi Redmi Note 9 Pro
Xiaomi Redmi Note 9 Pro

13,999

Motorola Moto E4
Motorola Moto E4

8,999

Samsung Galaxy On Max
Samsung Galaxy On Max

9,775

nubia N2
nubia N2

15,999

Karbonn K9 Kavach 4G
Karbonn K9 Kavach 4G

5,290

Motorola Moto C Plus
Motorola Moto C Plus

6,999

Best Sellers