Instagram is now being used by 25 million businesses

This figure is up from the 15 million users it reported in July this year.

  • Published: December 1, 2017 3:33 PM IST

Earlier this morning, Instagram announced that 25 million businesses are now actively using the platform, way up from the 15 million figure it reported this July. Interestingly, Instagram points out that a majority of these 25 million businesses are small-scale. And it claims that one in three small businesses on Instagram say they built their businesses using the platform.

Instagram shares how the exposure these businesses get on the platform is pretty big with 200 million daily active Instagrammers visiting at least one business profile each day. And two in three of these people come from the ones who aren’t yet following that brand. In fact, over 80 percent of accounts on Instagram follow at least one business. So you can imagine the probability of new followers gained each day. Even running through your personal profiles, you can really tell how businesses from all over are turning to Instagram as a one-stop visual shop, given its visual-first approach.

Further, these figures are especially noteworthy, considering Instagram launched the business profiles just last year in May. The Business tool essentially allows more functionality in the profile itself, like adding links to stories, as well as access to additional analytics.

Vishal Shah, director of product for Instagram Business, told TechCrunch that nearly 50 percent of business profiles don’t link to an outside website, suggesting that they see Instagram as their primary or sole online presence. Businesses that are “natively born” on Instagram often do the best on the platform, he said.

In September this year, Instagram gained a total of 800 million monthly active users (MAU), up from 700 million MAUs back in April.

Business seem to be a growing focus of Facebook lately. Along with introducing Business tool for Instagram, Facebook also recently launched Marketplace, which it is now testing in Mumbai and Delhi. As the name suggests, Facebook Marketplace allows people to sell and buy products online but in an organized community like Facebook. With the launch of Marketplace, India will be the 26th country to get this service. Some other countries where Marketplace is available include the US, Australia, Austria, Belgium, and Canada.

  • Published Date: December 1, 2017 3:33 PM IST