Instagram is testing a feature for creators of branded content to make a distinction between paid and non-paid posts on its platform. The 700 million-strong photo-sharing network now wants celebrities, influencers and publishers to use a paid partnership with label on their posts. Also Read - Beware! Delete these 20 malicious apps promising Minecraft mods immediatelyAlso Read - 5 best Yoga apps for iOS in 2021: Use these apps and start your journey to fitness
Currently, a lot of users plug advertising products in their regular posts without disclosing that they are being paid for it. Only some make it clear with a #sponsored or #ad hashtag. According to a study by marketing firm Mediakix, 93 percent of paid posts by celebrities aren t disclosed. ALSO READ: Instagram to blur sensitive photos and videos, finally rolls out two-factor authentication Also Read - International Yoga Day 2021: 5 best weight loss apps you can try out
Instagram says that its latest move is aimed at improving overall transparency on the platform and fostering better equations in the community. Launching this branded content tool is the first step in ensuring transparency of paid partnerships on Instagram As more and more partnerships form on Instagram, it’s important to ensure the community is able to easily recognize when someone they follow is paid to post content, it wrote on the official blog.
Here’s how paid posts will look henceforth.
In the coming weeks, the new tag will roll out for both posts and stories. It will allow users to clearly communicate to their follower-base whenever they are working in partnership with a business. This not only makes the influencer or celeb come across as more authentic but also enables a large number of consumers to instantly know whenever a brand is being promoted. ALSO READ: Instagram update brings support for links, landscape and portrait modes support in Direct Messages
Not only is this level of transparency beneficial for our community, but it also gives creators and businesses the ability to track and share insights around a partnered post, Instagram said. While this feature isn t a complete solution to the problem of undisclosed advertising influencers could choose to ignore the paid post tag Instagram is looking to beef up its disclosure policies further.