comscore Instagram is testing 'Favorites', a new feature that lets you share posts, Stories with select people
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Instagram is testing 'Favorites', a new feature that lets you share posts, Stories with select people

Instagram is now taking privacy more seriously.

instagram

Instagram has added a lot of new features to its app in recent times and is trying hard to stay ahead of the competition. As per reports, there’s a new feature Instagram seems to be experimenting with. Called ‘favorites’, the new feature gives users the ability to share posts with a limited number of people or rather, select the users they wish to see their posts. The feature is quite similar the one already present on Snapchat, which lets users share their images selectively. Also Read - Instagram Reels will now show ads

Instagram has been working on the same for over a year and the app has been completely redesigned to accomodate the new feature. The one difference the new app has when compared to Snapchat is it will be applicable even to Stories as well. Snapchat does not let users filter the audience for Stories. Once a new Story post is ready, users will be presented with a list of options for sharing. The post will come with a green badge, to denote it is visible only to a few followers. There is also a new ‘star’ tabbed option on the profile to quickly take a look at all ‘Favorite’ posts. Also Read - Don't like what appears on you Instagram Explore? Here's how to reset or change

Also Read - Poparazzi app is an Instagram clone that doesn't let you post selfies

No followers are notified once they get added to favorites or removed from the selection. However, they do see the green badge, informing them that they are in the favorite list. Once a user is removed from the favorite list, the person loses access to all the posts shared under favorites. Additionally, users cannot send favorite requests through the apps and add a follower to the favorite list is only through the Instagrammer’s discretion. Instagram has not set any limit to the number of people that can be added to the list. ALSO READ: Instagram Stories: 6 ways it s winning the race against Snapchat

Initially reported by Verge, the feature is aimed at getting people to post more frequently and also have complete control over who accesses their posts. It also aims to encourage group sharing – as certain images or videos can be shared only between select members. As the report mentions, before the new ‘Favorites’ feature, Instagrammers had to resort to third-party applications like ‘Finstagrams’ or posting photos publicly and deleting them once the images were seen by friends. The issue was felt more severely by private account users.

“People are trying to hack Instagram to create smaller audiences, and we re trying to recognize that,” Robby Stein, Product Lead at Instagram told TheVerge. The favorites feature will soon be introduced to resolve the privacy issue and will let users choose and edit the favorites list. The feature is already in the testing phase and is currently being rolled out to a few select users. The feature will soon be made available to all users in the coming months.

“The best version of Instagram is one where you feel closer to the people you are connected to because you re on Instagram together than you would on any other product in the world,” Stein adds. “Even if you live all over the world, you feel like you re with them. That s something we want to drive as the core focus of the product.”

 

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  • Published Date: June 26, 2017 5:27 PM IST



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