Multimedia sharing platform Instagram seems to be testing new features to increase how content creators use the platform. As part of the test, the company is letting select creators put geo-restricted posts and stories on the platform. This means that the posts and stories that they share on the platform will be limited to a certain region or location as specified in the settings. This will allow creators to make content that is aimed at any specific location without alienating viewers or followers who are not from that particular location. This new feature has the potential to increase the engagement without the risk of making followers feel disconnected from the content that they are seeing in the feed.
According to a detailed report by TheNextWeb, this new feature was spotted by a Twitter user on their app. The location restriction setting can be accessed from the “Choose Locations” option in the “Advanced Settings” menu that comes when a user is trying to share a new post and in the “Story Controls” menu from the “Story Settings” option that one can access by tapping the three-dot menu from the bottom right corner of your stories screen.
Instagram is testing geofencing posts and stories.
It allows creators to limit the specific countries where their content will be visible. pic.twitter.com/rRE24BPnkj
— Jane Manchun Wong (@wongmjane) September 20, 2018
Tapping on the “Choose Location” option will give users a list of counties where they want the post to be visible.
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Similar to other feature tests by Instagram, this seems to be limited to a small set of users so that the company can gather feedback before rolling it out to a larger audience.
If Instagram manages to roll this feature out to everyone, it is likely to be a lifesaver for brands. This is because it will allow brands to share content while restricting it from countries where they don’t have the rights to the content. This also brings the sharing function in line with what is already present on Twitter and Facebook.