Instagram announced at a company event that is has 1 billion users worldwide. This makes Instagram the fourth Facebook-owned application to reach the 1 billion milestone, the prior three being WhatsApp, Messenger and Facebook itself. It in fact is a great achievement for the photo-sharing social media application, knowing that it is only seven years old.
Instagram seems to have grown a lot in the last few years. The company has been getting 200 million users on an average for the past two years. This has allowed Instagram to double its user base from June 2016, when it only had 500 million users. The company has got 200 million users more from September 2017, when it was 800 million users. To give you some perspective, the company only had 40 million users in 2012, when it was acquired by Facebook.
The reason for its growth of course can be credited to the end number of features Instagram has added in the last few years. Last year’s hype was caused mostly because of the introduction of Stories, a feature very similar to Snapchat. Following that, the company also added support for GIFs, polls and the most recent emoji sliders. Boomerang is also accounted to be one its widely used features, which lets you create a back and forth playing video loop.
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Alongside the news of having a billion users, Instagram also announced that it will be launching its very own IGTV standalone app in order to compete with YouTube and Snapchat. The app will allow user to watch and create portrait-styled videos that last for more than a minute and can go even up to an hour. The IGTV app will be launching for both iOS and Android devices in the next few days.