Instagram is not the same photo sharing app anymore, which we remember seeing a year ago. In just a year’s time, the app has undergone some dramatic changes with new improvements and features. One such change was the introduction of the live feature, which was launched earlier this year. Just like on Facebook, the live videos feature allows you to shoot and broadcast videos in real-time. And now, taking this a step forward, Instagram is testing a new feature, called goLive, which lets you broadcast live videos along with a friend, who is physically not around. Also Read - Disney Pixar Filter: How to get and use the 3D cartoon face filter on Snapchat, Instagram, TikTokAlso Read - Instagram will now show ads on Reels just like Stories
To add your friend in the ongoing live broadcast is simple; all you need to do is just tap the new icon in the bottom-right corner of the screen and select a friend the friend you wish to add. Adding another person to your live will split your screen horizontally. While the top half will feature your live video, the bottom half of the screen will show live presented by your friend. Everything else about live Instagram videos reactions, comments, and the option to save it to your story after the broadcasting is done works pretty much the same. After the broadcast ends, the video can either be saved to Instagram Stories for 24 hours or discarded to make them disappear.
The feature is currently in testing phase, with only a “small percentage” of users getting it at first. It will be made available globally over the coming few months. Instagram, mentions in its blog, that the new feature can be used to make ordinary conversation a public affair, even stating that “just doing homework” could be a lovely time to host a public Instagram show. To put it simply, Instagram is just trying to attract more users for its live feature. ALSO READ: Instagram Stories: 6 ways it s winning the race against Snapchat
However, it is to be noted that the ability to add a friend to your live is a feature that is available with no other popular apps including YouTube and Snapchat. In an interview to Refinery29, product manager Shilpa Sarkar said, “after we launched the first version of Live [last November], we noticed that a lot of folks were using it with friends in person.” “We wanted to bring that offline behavior online, so to speak, with a feature that allows you to be live with a friend even if you aren’t in the exact same space.” ALSO READ: Instagram Stories is now a year old, here s how the feature has grown
Instagram rolled out over 20 features for its Stories in last one year. Last month, Facebook announced that Instagram Stories have 250 million daily active users. This number is probably more than Snapchat, which is estimated to have over 160 million users.